Articles
What actually works in search.
Plain-English writing on SEO, AI visibility, links and Google Ads, from twenty years of doing the work. Written to help you avoid the expensive mistakes.
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Should you buy backlinks from a list someone sent you?
Link sellers fill your inbox with lists of "high DA" sites. Why almost all of them are made for links, and the simple rule I use instead.
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How to identify spam and toxic backlinks in your link report
Dozens of spam or toxic backlinks in Ahrefs or Semrush? They're cloaked spam built to sell you links. Why they can't hurt you, and why buying them can.
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