An SEO audit that tells you what to fix, in priority order.
Twenty years in search. Google Partner since 2013. An honest read on your site — what's working, what isn't, what to do about it. Plain English. Not a sixty-page deck.
Most SEO audits are sales documents in disguise. Mine isn't.
Six things any honest SEO audit has to look at.
Most audits are a hundred bullet points and no priority order. This one covers the six areas that actually move rankings and revenue — and tells you which to fix first.
- Technical foundation. Crawl, indexation, Core Web Vitals, structured data, redirect chains, broken pages, mobile rendering. The things Google needs to find and read your site properly.
- Site architecture and internal linking. How pages are organised, how link equity flows, whether the structure helps or fights the algorithm.
- Content and keyword strategy. Depth, intent match, cannibalisation, gaps. Which terms you target, which actually convert (where your Google Ads data informs the answer).
- Backlink profile. Link quality, risk exposure, anchor distribution. Whether you've got authority or a ticking time bomb.
- Tracking and measurement. GA4, Search Console, GTM. Are conversions firing correctly. If the measurement is wrong, nothing else can be assessed.
- Competitive gaps. What ranking competitors are doing that you aren't, and what they aren't that you could.
Prioritised. Plain English. With ads data baked in.
My audit isn't a deck and it isn't a sales pitch in disguise. It's a prioritised action list with the reasoning behind each item — what to fix this week, this quarter, this year, in that order.
Tracking comes first.
Until measurement is right, nothing else can be assessed. If your tracking is broken — and it usually is in at least one place — that's finding number one and the first thing to fix. Everything else is downstream of accurate data.
Google Ads data shapes the priorities.
If you're running ads, the keywords your ads have already proven convert are the keywords SEO should target first. Audits without this lens often recommend optimising for terms that drive traffic but not revenue. Mine doesn't make that mistake.
You can act on it without hiring me.
Many clients have me audit, then implement with their existing team or developer. That's fine — the audit is written to be actionable, not to lock you in. If you do want me to implement, great; if not, you walk away with the plan and the reasoning.
One hundred five-star reviews, one direct-hire client at a time.
The audit addressed all of the points I was struggling with and the run through was so valuable in understanding the results.
Excellent. If you are looking for an expert in SEO and Google Ads, David is your man.
Excellent work. David knows his way around Google Ads, and works collaboratively where needed, to understand service-specific details to achieve the solid end objective.
Good fit, bad fit, honest about both.
Good fit. Owner-operated UK businesses serious about their search performance. Sites with growth ambition, owners who want a real diagnostic — not theatre. Running Google Ads (or about to) makes the audit more powerful, but isn't required.
Bad fit. Sites already penalised by a Google update. Recovery takes a long time and often doesn't fully resolve — the lesson: don't DIY your links. The audit can tell you what you're facing, but penalty recovery isn't work I take on. Same for affiliate sites, lead-resellers, and anyone hunting for guaranteed rankings by a specific date.
From first call to audit delivery.
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Free 15-minute call
I look at your site and ads beforehand. On the call we talk about what you need, I confirm scope, and quote the audit fee. No commitment.
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The audit, one to two weeks
I work through all six areas — technical, architecture, content, links, tracking, competitive. You get a prioritised action list with reasoning, delivered as a plain-English document plus a walkthrough call.
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You decide what to do next
Implement yourself. Hire me to do it. Hire someone else. Hold for budget. All fine. The audit is yours either way.
Things owners ask before booking.
How long does the SEO audit take?
One to two weeks from start to delivery, depending on site size and complexity. Larger ecommerce sites with thousands of pages take longer than focused single-service business sites.
How much does an SEO audit cost?
Quoted after the free 15-minute call, depending on scope and site size. Typical audits sit in the low four figures. The free call tells you what you'd be paying and what you'd be getting before you commit.
What does the audit deliverable actually look like?
A prioritised action list with the reasoning behind each item. What to fix this week, this quarter, this year — in that order. Plain English, not a 60-page slide deck.
You can act on it whether you implement yourself, hand it to your developer, or come back to me for the implementation.
Do I have to hire you for ongoing work after the audit?
No. Many clients have me audit, then implement themselves or with their existing team. The audit is yours to use however you want. Some come back for retainer work; some don't. Both fine.
What if my site has already been penalised by Google?
I can audit the site and tell you what you're facing, but I generally don't take on penalty recovery work. Most penalties are from past link-buying. Recovery takes a long time and often doesn't fully resolve. The lesson: don't DIY your links.
Book a free 15-minute call.
Tell me about your site. I'll look at it beforehand, give you a plain-English read on the call, and quote the audit if it's a good fit. No sales pitch, no commitment.