Websites built to be found, not just looked at.
Most sites are designed for an art director, not a Google algorithm. Mine are built the other way round — SEO architecture, conversion tracking, and Google Ads integration baked in from day one. Service business sites I build end to end. Shopify ecommerce I run with a long-term dev partner. Hosted on Cloudflare, fast and secure by default.
A beautiful site that nobody finds is a brochure with extra steps. Search comes first.
Two build paths. One philosophy.
I split builds into two categories depending on what the business needs. Both run on the same foundations — Cloudflare hosting, SEO architecture from the ground up, GA4 events wired in, form tracking, Google Ads ready — but the team behind the work differs.
Service businesses — built by me, end to end.
Single operator builds. I do the design direction, the build, the SEO foundation, the tracking, the landing pages for Google Ads, the lot. No partner involved, no agency layer, one person accountable. Most service business sites take 3 to 6 weeks from kick-off to launch.
Shopify ecommerce — built with my long-term dev partner.
My partner handles the Shopify templates and the foundation. Once that's live, I can create additional landing pages for Google Ads campaigns without further dev input. You get one point of contact — me — and one accountable team behind it. Shopify builds typically run 8 to 16 weeks.
WordPress — I'll migrate you off it.
I don't build new sites on WordPress. Slower, harder to keep secure, less flexible for the integrated work I do. If you've got an existing WordPress site that needs managing or extending, I can do that. If you're starting a new build, I'll move you to a faster, cleaner stack.
Most builds fail because nobody at the table knows what makes a site rank. That's the seat I'm in.
Search foundation, not search retrofit.
Most sites get built first and have search "added later." That sequence guarantees compromise. My builds get the foundation right the first time, on either path.
- Cloudflare hosting. Fast, edge-cached globally, free SSL, no shared-host slowness, no monthly hosting headache.
- SEO architecture. URL structure, internal linking, category hierarchy, page templates designed around the keywords your business needs to rank for.
- Schema markup. Structured data baked into the templates — Organisation, LocalBusiness, Product, FAQ, BreadcrumbList, wherever it applies.
- Sitemap and Search Console. Generated, submitted, and verified at launch. Indexing requested immediately.
- GA4 + form tracking. Events wired correctly, form submissions captured, conversions tested before launch.
- Google Ads ready. Conversion tracking installed, audience signals configured, Merchant Centre feeds set up if you're on Shopify.
- Custom Google Ads landing pages — bolt-on. Most often added as a bolt-on. Can fit within the 5 pages of a simple build if scope allows. Shopify builds include the template; I can spin up additional ad landing pages once the foundation is live.
- Dedicated SEO pages — bolt-on. Service business sites can have additional pages built to target specific keywords for organic search. Agreed in the brief and built at launch, or rolled out monthly afterwards. Separate from the Google Ads landing pages above.
- Core Web Vitals and performance. Built to clear Google's thresholds at launch. Mobile-first rendering, fast first paint, low CLS.
- On-page SEO foundation. Title patterns, meta descriptions, heading structure, image alt text — not retrofitted, baked in.
Three paths. Real prices.
Quoted exactly after the discovery call. No vague "starting from" ranges that triple by week two. The numbers below are what most builds actually cost.
- 5-page simple sites from £1,000
- More pages, features, custom design typically £2,000–£3,000
- Cloudflare hosting, SSL, edge-cached
- SEO foundation, schema, sitemap, Search Console
- GA4 events, form tracking, Google Ads ready
- Custom Google Ads landing pages — bolt-on (or part of the 5 pages)
- Dedicated SEO pages — bolt-on (at launch or monthly)
- Theme and template build by dev partner
- Design direction, product setup, SEO architecture all me
- Merchant Centre feed, conversion tracking, Google Ads ready
- Once live, I can create additional ad landing pages — no dev input needed
- Cloudflare in front for speed and security
- Typical timeline 8–16 weeks
- I don't build new sites on WordPress
- Migration to a faster, cleaner stack — quoted after discovery
- Existing WordPress sites — I can manage and extend if needed
- Honest take on whether your current site is salvageable, on the free call
A jewellery brand. Zero to $35M.
Revenue over a multi-year engagement. Site built this way; ads and SEO ran on top of it.
A UK jewellery brand came to me before launch — zero traffic, zero revenue, no Google Ads account, no SEO history.
We built the site with this exact approach. Tracking wired before launch. Site architecture designed for the categories the brand needed to rank for. Merchant Centre feed live on day one. Conversion paths tested before traffic arrived.
Google Ads led the growth. SEO followed once the ads data confirmed which keywords actually converted. The site compounded both because it was built to.
Total revenue generated: $35M+. The site was built by my long-term dev partner under my direction — exactly the Shopify ecommerce path described above, scaled. Full case study on the proof page.
Good fit, bad fit, honest about both.
Good fit. New business launches that want the foundation right. Existing businesses whose current site is the bottleneck stopping ads and SEO from working. Service businesses launching or rebuilding. Shopify ecommerce brands with their own products. Owners who plan to run paid traffic and search alongside the site — the build compounds when there's something to run on top.
Bad fit. Brochure sites with no growth ambition. Anyone wanting cheap below £1k. Dropshippers. Affiliate sites. Anyone whose plan is "build it and they will come" — they won't. The site is a foundation, not a solution.
How a build actually runs.
Same shape on both paths — service business or Shopify ecommerce. What changes is who's writing the code; what doesn't change is the order things happen in.
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Design direction on a subdomain
I send a design direction to a working subdomain — colours, fonts, general vibe. You review, we agree on the look before any pages get built.
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Homepage mockup, scrollable
Full homepage on the dev subdomain — scrollable, viewable on desktop and mobile. Not a static screenshot. You see how it actually feels before approving.
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Remaining pages, then SEO pages
Other core pages built and shared on the dev site for review. Then the additional SEO pages depending on scope — category pages, service pages, location pages, blog setup.
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Technical foundation wired in
Schema markup, sitemap, Search Console verification, GA4 events, form tracking, Google Ads conversion tracking, SEO titles and meta descriptions. All tested on the dev site before launch.
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Full working dev site review
You see the entire working site on the subdomain before it goes live. Functionality tested. Mobile tested. Forms tested. Tracking confirmed firing.
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Push live and index
Site pushed to your real domain. Submitted to Search Console. Sitemap added. Indexing requested. Live with the foundation done properly, not patched after.
Things owners ask before booking.
Do you build the websites yourself?
For service business sites, yes — end to end. Design direction, build, hosting setup, SEO foundation, tracking, Google Ads landing pages. All me.
For Shopify ecommerce, my long-term development partner builds the templates and foundation. Once it's live, I can spin up additional landing pages for Google Ads without further dev input. You get one point of contact — me — and one accountable team behind it.
For WordPress, I don't build new sites on that platform — I'd migrate you off it. I can manage and extend existing WordPress sites if that's specifically what you need.
How much does a website build cost?
Service business sites start from £1,000 for a 5-page simple build. Most service business builds sit at £2,000 to £3,000 with more pages, features, and custom design.
Shopify ecommerce builds are £5,000 to £10,000 depending on customisations and product range.
Where are the sites hosted?
Cloudflare. Fast, secure, edge-cached globally, free SSL, no maintenance overhead, no monthly hosting bill from a slow shared host.
Performance is part of SEO — sites that load slowly rank lower and convert worse. The hosting choice isn't decorative.
Do you build on WordPress?
I don't build new sites on WordPress. It's slower, harder to keep secure, and gives less flexibility for the kind of integrated SEO and tracking work I do.
For new builds I'd migrate you to a faster, cleaner stack. I can still manage and extend existing WordPress sites if that's specifically what you need — say so on the call.
How long does it take?
Service business sites typically launch in 3 to 6 weeks from kick-off. Shopify ecommerce builds run 8 to 16 weeks depending on customisations, product setup, and integrations.
I'll give you a realistic schedule after the discovery call. Anyone promising a Shopify build in four weeks without seeing the brief is selling, not planning.
What happens after the site launches?
I push the site live, submit to Search Console, add the sitemap, and request indexing. Most clients then move straight into a Google Ads or SEO engagement with me — the site is built so that's possible from day one.
If you'd rather take the site and run, that's fine. You'll have a clean handover with documentation and admin access.
Tell me what you need the site to do.
Free 15-minute call. I'll tell you whether the build is the right next step or whether something else should come first. No sales pitch, no commitment.