Hire a Google Ads consultant, not an agency.
I'm David Friend — Google Ads consultant for UK SME owners. Google Partner since 2013. One hundred verified five-star reviews from direct-hire clients.
Five-star reviews. All Google Ads work. Thirteen years. Verified on PeoplePerHour.
Agencies put juniors on your account. I put thirteen years on it.
Zero to $35 million.
A UK jewellery brand. From launch on Shopify to a $35M exit — tracking rebuilt, paid restructured, US market expansion.
The brand came to me early, post-launch, with Google Ads spending hard and converting unevenly. The first thing I found wasn't a campaign problem — it was the tracking. GA4 misconfigured, conversion data unreliable, every decision being made on bad numbers.
I started there. Rebuilt the tracking properly. Restructured the account around what was actually profitable, not what looked good in the platform. Expanded into Shopping and Performance Max once the data was honest. Then helped the brand cross into US paid as it scaled.
Several years later: a $35M exit. The methodology — start with tracking, fix what's broken, scale what works — is what I run for every direct-hire client since.
Read the full case →Google Ads first. SEO where it compounds.
Google Ads consultancy
Direct-hire Google Ads work for UK SME owners. Account audits, restructuring, paid search, Shopping, Performance Max strategy — all delivered tracking-first.
Most accounts I take over have broken conversion data driving bad decisions. That gets fixed first. Everything else is built on numbers you can trust.
Google Ads consultant →SEO consultancy
Technical SEO audits, Shopify SEO, entity-led organic strategy. Slower than paid, compounds longer. The two work together — paid for now, SEO in three months.
Solo, direct-hire — looking for a freelance SEO consultant?
SEO consultant →One hundred five-star reviews, accumulated one direct-hire client at a time.
I have had a great experience with David managing my Google Ads account over the past three years. They're proactive, easy to work with, and deliver solid results. Highly recommend.
I've been really impressed with Profitable Sites and the results David has delivered through our Google Ads campaigns. David is incredibly reliable and consistent, which gives us a lot of confidence — especially during our critical sales period in the lead up to Christmas. The campaigns always run smoothly, the communication is clear, and David is constantly fine-tuning things to make sure we're getting the best possible performance.
Excellent work. David knows his way around Google Ads, and works collaboratively where needed, to understand service-specific details to achieve the solid end objective. Will certainly continue working with David at this rate.
Excellent. If you are looking for an expert in SEO and Google Ads, David is your man.
David is very knowledgeable in Google Ads and comes highly recommended.
Operator, not founder. Based in Braintree, Essex.
I've worked in search since the early 2000s and run Google Ads accounts directly for UK businesses since 2013. Google Partner since the same year. PeoplePerHour Top Certified, with one hundred five-star reviews — all of it earned one job at a time.
I'm not an agency. No account managers, no juniors, no decks. You hire me, I run your Google Ads. The same hands that grew a UK jewellery brand to a $35M exit are the hands on your account.
More about me →A free fifteen-minute audit of your Google Ads.
I'll look at your account before the call. On the call I'll tell you what's actually wrong, what I'd fix first, and roughly what that's worth. No sales pitch, no commitment.