Google Ads & AI visibility consultant · UK

More customers from Google, and from AI answers.

I run Google Ads that make you money. I also make sure your business shows up when people ask ChatGPT or Google's AI for a recommendation. Twenty years in search, Google Partner since 2013, and you deal with me, not an agency.

107

Five-star reviews. Thirteen years. Verified on PeoplePerHour, Clutch, Google and LinkedIn.

2013
Google Partner since
£25M+
Ad spend managed since 2013
107
Five-star reviews
£35M
Flagship client revenue
Google Partner

Verify Google credentials on credential.net →

What I can do for you

Three ways I bring you more customers.

Where most clients start

Google Ads that make money

I fix your tracking so you know what's really selling, rebuild the account around what's profitable, then scale it. You see the difference within the first month.

Google Ads consultant →
What owners now ask for

Show up in AI answers and on Google

Your customers now ask Google's AI and ChatGPT before they search. Google says getting cited is SEO done properly: a site it can read, content only you can write, and real authority from other sites. I've done that for twenty years.

AI visibility consultant →

Or see SEO consultant and SEO audit.

The foundation

A website built to be found

Fast, built for search and tracking from day one, and easy for Google and AI to read and cite. Service business sites built by me; Shopify with my long-term dev partner.

Websites →
How it works

Revenue first. Then what compounds.

  1. 1

    Fix the tracking

    Most accounts I see are making decisions on broken numbers. That gets fixed first, so every pound after it is spent on facts.

  2. 2

    Ads bring in revenue now

    Google Ads show results in weeks, and tell us which searches actually turn into customers.

  3. 3

    Build what compounds

    AI visibility and SEO, aimed at the searches and questions we know convert. Slower to build, and it keeps paying back.

If AI visibility is your priority, we can start there instead. It's your business; the order follows what you need.

Agencies put juniors on your account. I put twenty years of search on it.

Proof

Zero to £35 million.

A UK jewellery brand. From launch on Shopify to £35M in revenue across UK and US sites, and an eventual exit — tracking rebuilt, paid restructured, US market expansion.

The brand came to me early, post-launch, with Google Ads spending hard and converting unevenly. The first thing I found wasn't a campaign problem — it was the tracking. GA4 misconfigured, conversion data unreliable, every decision being made on bad numbers.

I started there. Rebuilt the tracking properly. Restructured the account around what was actually profitable, not what looked good in the platform. Expanded into Shopping and Performance Max once the data was honest. Then helped the brand cross into US paid as it scaled.

£35M in revenue across the UK and US sites over the years, and the brand was later acquired. The methodology — start with tracking, fix what's broken, scale what works — is what I run for every direct-hire client since.

Read the full case →
£35M
Revenue, scaled from zero
UK → US
Market expansion
Shopify
Platform
5+ yrs
Engagement
Selected reviews

One hundred and seven five-star reviews, accumulated one direct-hire client at a time.

★★★★★

I have had a great experience with David managing my Google Ads account over the past three years. They're proactive, easy to work with, and deliver solid results. Highly recommend.

Louise Saunders
Managing Director, Premier Sports Surfaces Ltd, Witham
★★★★★

I've been really impressed with Profitable Sites and the results David has delivered through our Google Ads campaigns. David is incredibly reliable and consistent, which gives us a lot of confidence — especially during our critical sales period in the lead up to Christmas. The campaigns always run smoothly, the communication is clear, and David is constantly fine-tuning things to make sure we're getting the best possible performance.

Kate Squier
Founder, Brew · Wild & Rooted Farming, Chelmsford
★★★★★

Excellent work. David knows his way around Google Ads, and works collaboratively where needed, to understand service-specific details to achieve the solid end objective. Will certainly continue working with David at this rate.

Trevor O.
Ashbourne, UK
★★★★★

Excellent. If you are looking for an expert in SEO and Google Ads, David is your man.

Jason Y.
Stockton-on-Tees, UK
★★★★★

David is very knowledgeable in Google Ads and comes highly recommended.

Chris L.
City of London, UK

See all 97 reviews on PeoplePerHour →

Not ready to hire?

Check your site yourself, free.

I build Search Principle so owners can see the problem before paying anyone to fix it. Free SEO audit, rank tracking and keyword research, with AI visibility tracking on Pro.

Try Search Principle free →
David Friend
About

Operator, not founder. Based in Braintree, Essex.

I've worked in search for twenty years and run Google Ads accounts directly for UK businesses since 2013. Google Partner since the same year. PeoplePerHour Top Certified, with one hundred and seven five-star reviews — all of it earned one job at a time.

I'm not an agency. No account managers, no juniors, no decks. You hire me, I do the work: your Google Ads, your tracking, your site and where you show up in AI answers. The same hands that grew a UK jewellery brand from zero to £35M are the hands on your account.

More about me →
Get started

A free fifteen-minute call.

Before the call I'll look at your Google Ads, your site and whether you show up in AI answers. On the call I'll tell you what's holding you back, what I'd fix first, and roughly what that's worth. No sales pitch, no commitment.