Terms and Policies

Part 1: Terms of Business

1. Service Agreement

This Agreement applies to all Services (PPC, SEO, Web Development, Content, and Consultancy) provided by David Friend and/or Profitable Sites Ltd (collectively referred to as "the Agency") to "the Client." This Agreement is triggered by any order placed via email, invoice, or payment for services.

2. Terms & Rolling 30-Day Notice

• Rolling Basis: Services operate on a rolling 30-day basis starting from the first payment.
• Cancellation: To avoid the next month's invoice, written notice must be given at least 30 days prior to the next scheduled billing date.
• Final Month: If notice is given less than 30 days before the next bill, that final invoice remains payable in full. No pro-rata refunds.
• Handovers: Account access and final handovers are only completed once all outstanding invoices are paid in full.

3. Fees, Payments & Refunds

• Advance Payment: All fees are payable in advance.
• No Refunds: Once payment is made, there are strictly no refunds for any reason.
• Annual Increase: Fees increase by 5% every 12 months on the anniversary of your start date to cover rising software and operating costs.
• Late Payments: Invoices are due within 3 days. We reserve the right to suspend all services if an invoice is 7 days overdue.
• Extra Work: Any work outside the originally agreed scope is billed at £150 per hour.

4. Client Responsibilities & Security

• Access: The Client must provide all necessary logins (Website, Google Ads, GA4, GMC).
• Backups: For web/Shopify work, the Client is solely responsible for daily backups. The Agency is not liable for data loss.
• Malware & Security: We are not responsible for hacking or security breaches. Maintenance services are "reasonable endeavours" and do not guarantee 100% security.
• Compliance: The Client must ensure their business follows Google Ads Policies. We are not liable for account suspensions caused by Client policy breaches.

5. PPC & Google Ads Power Clauses

• Ad Spend: The Client pays Google (or other platforms) directly.
• Payee Liability: If the Agency is billed for the Client's ad spend, the Client must reimburse the Agency immediately plus a 10% admin fee.
• Lock-out: The Agency reserves the right to revoke access to Google Ads, GA4, and GMC if any fees (Management or Ad Spend) are unpaid.

6. Liability & Legal

• Liability Cap: Our total legal liability is limited to the total Management Fees paid to us during the 3 months preceding a claim.
• No Indirect Loss: We are not liable for "lost profits," "lost sales," or third-party platform downtime (e.g., Shopify or Google glitches).
• Indemnity: The Client is responsible for ensuring they own the rights to all images and text provided to the Agency.
• Disputes: We agree to try and settle any arguments through honest, good-faith negotiation before involving lawyers.
• Jurisdiction: This agreement is governed by the laws of England and Wales.

Part 2: Website Terms of Use

1. Introduction

Welcome to davidfriend.io. These terms outline how you may use our website. By accessing this site, you accept these terms in full. If you do not agree, please stop using the site immediately.

2. Company Information

davidfriend.io is owned and operated in conjunction with Profitable Sites Ltd, a company registered in England and Wales.

• Company Name: Profitable Sites Ltd
• Company Number: 08659226
• VAT Number: 170035359
• Registered Address: 21 Ignite House, Braintree Enterprise Centre, 46–48 Springwood Drive, Braintree, Essex, CM7 2YN.

3. Intellectual Property

We own (or license) all intellectual property and materials on this website. You may print or download one copy of our pages for your personal reference, but you must not modify any materials or use them for commercial purposes without a licence from us.

4. No Reliance on Information

The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. We make no guarantees that the content is accurate, complete, or up to date.

5. Limitation of Liability

To the extent permitted by law, David Friend and Profitable Sites Ltd will not be liable for any loss or damage (including loss of profits or business interruption) arising from your use of, or inability to use, our site. This does not affect our liability for death or personal injury caused by our negligence, or any other liability that cannot be excluded by English law.

6. Client Contracts

Any contract for services formed through your use of this site or following a quote is governed by our Terms of Business (detailed in Part 1 above).

7. Prohibited Uses

You must not misuse our site by knowingly introducing viruses, malware, or other technologically harmful material. You must not attempt to gain unauthorised access to our site, server, or database. A breach of this is a criminal offence under the Computer Misuse Act 1990.

8. Linking to Our Site

You may link to our home page provided you do so in a way that is fair and legal and does not damage our reputation. You must not establish a link in such a way as to suggest any form of association or endorsement where none exists.

9. External Links

Where our site contains links to third-party sites, these are provided for information only. We have no control over the contents of those sites and accept no responsibility for them.

10. Jurisdiction

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the English courts.

Part 3: Privacy & Cookie Policy

1. Introduction

David Friend and Profitable Sites Ltd ("we," "us") are committed to protecting your privacy. This policy explains how we handle personal data collected through davidfriend.io in accordance with UK GDPR.

2. Data We Collect

We collect information to provide and improve our services. This includes:

• Contact Data: Name, business or website URL, email address, and (optionally) annual revenue band — provided via our contact or audit forms.
• Usage Data: IP addresses, browser types, and session statistics collected automatically via Google Analytics 4.
• Trackers: We use cookies and tags (Google Tag Manager) to monitor site performance and track conversions for Google Ads.

Cookie Disclosure

We use cookies and similar tracking technologies to improve your experience and our advertising.

• Necessary cookies: Required for the website to function (security and basic site navigation).
• Analytics cookies: Help us understand how visitors interact with the site by collecting and reporting information anonymously.
• Marketing cookies (Google Ads): Used to track the effectiveness of our advertising and to show you relevant ads on other sites based on your visit here.

Managing Cookies

You can choose to accept or reject non-essential cookies via our on-site cookie banner. You can also manage or block cookies through your browser settings.

3. How We Use Your Data

• Respond to your enquiries and audit requests.
• Analyse website traffic to improve user experience.
• Track the effectiveness of our advertising campaigns.
• Comply with legal obligations or protect our rights in legal disputes.

4. Third-Party Services

We share data with specific providers to help run our business:

• Cloudflare, Inc.: Website hosting and form submission processing.
• Resend, Inc.: Transactional email delivery for form and audit submissions.
• Google Workspace: Stores and delivers our business email correspondence.
• Google Ireland Ltd: For Analytics (GA4) and ad tracking.

5. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, or delete your personal data.
• Withdraw consent for tracking or marketing at any time.
• Object to how your data is being processed.

To exercise these rights, please contact us at privacy@davidfriend.io.

6. Data Retention

We store your data only as long as necessary. Audit and form submissions are kept for the duration of our business relationship. Analytics data is retained according to the provider's standard retention periods (Google Analytics: usually 14 months for user-level data).

7. Data Controller

Profitable Sites Ltd
21 Ignite House, Braintree Enterprise Centre,
46–48 Springwood Drive, Braintree, Essex, CM7 2YN.

Contact: privacy@davidfriend.io or privacy@davidfriend.io

Part 4: Google Ads New Advertiser Credit

1. Overview

The free Google Ads credit referenced on our pages is provided through Google's New Advertiser Offer, available to David Friend and Profitable Sites Ltd as a Google Partner.

2. Eligibility

• Available only to brand new Google Ads accounts with no prior advertising history.
• Must be applied within 20 days of account creation.
• One offer per account.

3. Match Values

The credit value is tiered based on spend within the first 60 days of redemption. Offers are administered by Google in USD; UK accounts receive local-currency equivalents at the prevailing rate when applied.

Spend in First 60 Days	Credit Received
$500 USD	$500 USD
$680 USD	$630 USD
$1,400 USD	$980 USD
$3,200 USD	$1,600 USD
$4,500 USD	$2,250 USD
$10,000 USD	$5,000 USD
$12,000 USD	$6,000 USD

The £400 figure referenced on our website is the approximate GBP equivalent of the entry-level $500 offer.

4. How It's Applied

Once an eligible account is created and a qualifying promotion is selected within the 20-day window, the credit is allocated against future spend. The monthly credit budget is calculated on the first day of each month based on spend over the previous 90 days.

5. Source

This offer is administered by Google. Full Google terms can be found at: support.google.com/google-ads/answer/15329625